From "The Final Irony":
But other strands of media use irony to assert their right to have no position whatsoever. So, you take a cover of FHM, with tits on the front – and it's ironic because it appears to be saying "women are objects", yet of course it isn't saying that, because we're in a postfeminist age. But nor is it saying "women aren't objects", because that would be dated, over-sincere, mawkish even. So, it's effectively saying "women are neither objects, nor non-objects – and here are some tits!"