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Press Release Group is
a New York-basedmarket research firm specializing in the Russian-languagemarket. It helps companies understand product movement and consumer behavior in the Russian-languagemarket in the New York Area.
А дальше трогательное.
According to the most recent study conducted by Press Release Group, there are
1,670,000 Russian-speakingpeople residing in the New York Tri-Statearea This number represents approximately 8% of the total market. The Russian-speakingpopulation constitutes a substantial portion of the total market in the New York Metro Area, and is much larger than other prominent ethnic groups. The Chinese population numbers 760,000and the Dominican community consists of 620,000people in the Metro area.
Russian-speakingpopulation is substantially better off than other large ethnic communities and the overall New York population. While the median income of households in New York City was $38,866, the median income of Russian households was $47,000according to the most recent Census data. Among other large ethnic groups, median household income was $42,199in the Chinese population, and $19,800in the Dominican community.
More than half of
the Russian-speakingcommunity uses the Internet on a regular basis. This data implies that marketing and advertising campaigns through the Internet may be effective, unlike other communities.