Ещё оттуда же. На митинге, посвящённом выбору названия для будущего продукта.
Dilbert: How about Sisyphus, the guy who pushed the rock up a hill for eternity? That fits this project.
PHB: Hmm… I like it. It conveys a sense of playfulness.
Dilbert: It's supposed to convey a sense of futility!
PHB: Yeah, you have to look at it from the rock's point of view.